Market Analysis of Pak's Cellular Mobile Phone Companies

Currently, six cellular mobile phone companies are operating in pakistan namely, InstaPhone, Paktel(Zong), Mobilink, Ufone, Al-Warid and Telenor. All the cellular mobile phone service providers work under the executive control of Pakistan Telecommunication Authority (PTA) through its Mobile Policy. It initiates new access code for each cellular service provider if it reaches the limit of 5 million subscribers. PTA keeps a visionary watch on the services of the cellular mobile phone service providers to ensure quality services and prevent those providing bad services to the subscribers. If any service provider is not up to the mark in terms of connectivity, voice quality etc…, it is charged for by heavy fine according to the rules and regulations. A brief description of each of these cellular mobile service providers is given below.
§ INSTAPHO is the first cellular service provider company which started its operations in Pakistan. It was established in 1990 and started its operations on September 1990.
Currently, InstaPhone is providing its services with CDMA Technology. From the inception, InstaPhone network had been using Analog Mobile Phone System (AMPS) Technology but, with the advancement in technology it converted its networks to D-MPS Technology which is also referred to as Time Division Multiple Access (TDMA) Technology.
Paktel is the second cellular service provider company in Pakistan. It was established in 1992 and started its operations in the end 1992. It was set up by cable & wireless and carried out AMPS services until 2004. Later on the company launched GSM services as well. Currently Paktel is providing its services with both Analog Mobile Phone System (AMPS) and Global System for Mobile Communication (GSM) based technologies.It has no GPRS and MMS services.
Mobilink is the third cellular service provider in Pakistan. It is the subsidiary of ORASCOM telecom. It was established in 1994 and started its operation in early 1994.Mobilink is the first GSM (Global System for Mobile communication) cellular based network of Pakistan. Prior to this, other companies namely InstaPhone and Paktel were using AMPS technology for mobile communication. GSM technology provides higher capacity for data transfer than AMPS technology, and is based on SIM technology. Mobilink, came into the market and became very popular among the users because it was the first SIM based GSM network.
§ Ufone-PTML:
Ufone-PTML (Pakistan Telecom Mobile Limited) is the fourth cellular service provider in Pakistan. Ufone network was established in January 2001.Ufone network also uses state of the art SIM based GSM technologY.
Warid Telecom is the fifth cellular service provider in Pakistan.Al-Warid network uses state of the art SIM based GSM technology.Warid telecom is providing services like GPRS for internet access, SMS, MMS, and International roaming with very competitive prices to its customers. Besides these, it is also providing free roaming throughout Pakistan, free SMS via internet and the newly introduced 30 second billing system for the first time in Pakistan.
Telenor is the sixth cellular service provider in Pakistan. It was established in 1992 and started its operations in the end of 1992.It was the first cellular network that had introduced a new idea of easy load which is an excellent way of recharging......;)

Posted by Sadaf Dilshad Khan on 12:38. Filed under . You can follow any responses to this entry through the RSS 2.0. Feel free to leave a response


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